Bold concepts executed with simplicity and honesty. Put plainly, work that makes you go – AH!

Concept-driven multidisciplinary practice that hopes to make our lives that little bit better through design. There is a solution in every problem, and even if there isn't a problem to be solved, the end result can still be meaningful. Throughout the design process, my focus is in a fresh concept that has validity, as well as scalability.

I studied at Falmouth University for my degree in Graphic Design due to the teaching of purpose, branding and strategy but most importantly personal practice and interests in the field of Design. My toolbox includes printed matter, motion, photography, 3D rendering, packaging and product prototyping.

After completion of my studies and a short stint of freelance work, I will be moving down to London for 2018. If you have a collaboration in mind or work for a studio that I may fit into, please do contact me at contact@alechughes.co.uk