Somebody asked for speculative work (free pitches) so that a designer could make a logo for them unpaid. I disagreed with this, and what followed was interesting. I found many from my year group didn’t know what speculative work is, and many preached the free exposure being offered to them. I wanted to create a way to inform people about these practices.
The format itself is a zine. The format lends itself to a mutual voice that can inform about issues related to the ‘system’ that is being criticised. My goal was to produce a desirable piece of print that had short but concise viewpoints on issues. As mentioned before it’s purpose is to inform the reader about an issue, without directly telling them what to do, nobody likes being told what to do.