BBH Zag set a brief to challenge the purpose of an everyday object. Our product of choice was the humble toilet roll. As suckers for toilet humour and a love for terrible design puns, we set our sights on improving our own health from the all the late nights and takeaways.
Toilet paper by nature is a passive object. We use it for one particular purpose, then dispose of it. Our approach was to challenge this belief, Pootone requires interaction that you wouldn’t usually associate with traditional toilet paper...
If you think the concept is bad, just think of the prototyping and rigorous testing that went on.
Role: Concept / Packaging / Photography / Digital Animation